Custom Website Development in Birmingham

It is not a good website if it is not functional, engaging, and interactive. That's exactly what Bridcodes' custom website design service does. At Bridcodes, we begin with a step that other website development companies overlook. We begin by asking a series of questions. E.g. Who are the people you want to sell to? Who are your main rivals? What is the problem that your business solves? Why should customers choose you? Only after we have a complete understanding of these facts can we develop a strategic plan. This exercise aids us in developing a custom website design that contains all of the necessary ingredients. Your website is designed to compel and inspire your target audience to participate. Our expert web design service is the first step toward establishing a strong brand identity. We design custom websites that include all of the necessary elements to make your company more appealing and engaging. We strive to be the best at what we do.

Your website's colour scheme, images, and fonts are only a small part of custom web design. A custom web design is the process of learning and understanding your business and then applying a proven strategy, user experience, design execution, programming, and marketing process to create a successful online presence. Every aspect of your website is tailored to your company's objectives. We believe, this the most important in creating an effective digital asset with a high return on investment.

Why Custom Website in Birmingham?

Your website will have a one-of-a-kind design, thanks to complete customization. No one else will have a website that looks exactly like yours. This is a huge benefit in terms of making your brand stand out in a good way. Custom websites allow you to add personalized features on you website that are required for your clients to use your services. Custom-designed websites are SEO-friendly and well-suited for online marketing, they can rank far higher in search engines than generic sites. A custom website allows you to truly personalize your online presence. It also aids in the recall of your website by customers and other users. Custom web design is ideal for creating a website that clearly represents a company's distinct brand. You will also be able to consider scalability. As a result, your website can grow with your business without causing stress or complications.

Technologies we expertise at Bridcodes

It can be difficult to choose the right stack. Our web development team in Birmingham will walk you through the process of selecting the best tools for your custom website development.

Benefits of building a Custom Websites in Birmingham

Individuality

When you use a website builder or CMS software, you'll usually be given a pre-built theme to work with, unless you pay to have one custom-built, which can be costly. This theme allows you to place specific elements on pages in pre-defined styles, which can give the impression of uniqueness when you're really limited by the theme's limitations. So, despite the fact that you're creating something unique, it'll inevitably resemble the hundreds, if not thousands, of other websites that use the same theme.

There is no theme with a custom website. Your website's architecture is tailored to your preferences, with no limitations or restrictions on how the site will appear. This means that no two websites built will have the same appearance. This distinction will also set your site apart from the competition, allowing you to design and develop your site around the customer journey and the narrative that your customers are most likely to follow.

Performance

A lot of website builders and content management systems (CMSs) have a lot of built-in functionality. This is to accommodate as many different types of users as possible, allowing these systems and platforms to reach the broadest possible audience. The problem is that every website built on these platforms includes all of this functionality, whether or not it is required. Bloatware, as it is commonly known, can not only add to the complexity of a user's experience, but it can also affect the technical structure of a website, affecting the time it takes to load.

Website load times are critical for any business and can mean the difference between gaining and losing a customer, especially since many people access the internet via mobile devices. It's such a big deal that Google weighed in with a white paper on how page speed affects publisher earnings through the different platforms, claiming that over half of all website visits are abandoned if a page takes longer than three seconds to load. You can completely avoid unnecessary functionality and bloatware by customizing your website. In addition to avoiding unnecessary functionality, building each of your site's functions allows you to optimize not only the functionality but also the design of these functions, lowering load times even further.

Security

On the internet, website security has always been a hot topic. However, following a series of high-profile security breaches in recent years, search engines and consumers alike have turned their attention to internet and website security. It's gotten to the point where most of the common browsers like Firefox, Google Chrome and Safari set to warn users if they're filling out a form on a page that doesn't have SSL installed.

Using a pre-existing platform to create your website, whether it's a website builder or an open source CMS, exposes your site to vulnerabilities that affect all other websites that use these platforms. This means that a vulnerability discovered on one site using such platform can be used to infiltrate all other sites using that platform version. Working with a software development company in Birmingham eliminates a lot of these risks with two simple steps.

We design and develop with SSL in mind at all times: the entire site should be built with SSL from the ground up, there will be fewer issues later.

All codebase will be kept under wraps: we may use multiple programming languages such as PHP, Javascript, Python, Ruby, etc. but their code will not be made public. Because the only way to find vulnerabilities in a custom-built site is through persistent penetration testing, which can be resource- and time-intensive, this reduces the risk of a breach.

Another point to consider is that most of the custom web development companies in Birmingham that build a custom websites also host them for their customers (like we do), so the hosting environment is often optimized for the security of the websites and applications.

Flexibility and scalability

Taking your business online necessitates having a website that can easily expand as your company grows. As a result, for any business looking to expand in the digital world, having a digital presence built with a system that is both scalable to accept larger flows of traffic and flexible to add new functionality to the existing platform is critical. Because website builders are neither scalable nor flexible, their usefulness for serious businesses is limited. When a website built with a website builder reaches the end of its lifespan, the business owner will have no choice but to switch to a CMS or a custom-built website.

Open source CMS offer a lot more scalability and flexibility, but they come at a cost, and they almost always necessitate the hiring of a professional web developer or Web development company to manage the system. You can build your website from the ground up with scalability in mind. Furthermore, because a project built from the ground up has less dependent functionality built in, it is more adaptable to change because you are not working with unnecessary code.

Business's Functionality Optimization

Building a website should be more than just a matter of marketing and branding. One of the most compelling reasons to have your website custom built is the ability to optimise it for your business. Although open source CMS can do a lot, getting the functionality to work in a way that is optimized to help your business can be a time-consuming and costly process. Rather than sifting through thousands of functional and design options, we can start from scratch and build exactly what you need. we can create a customer journey that is better suited to your business and customers in addition to building functions that will help your business processes. Customizing your website's customer journey means that the path from visitor to customer is only as long as it needs to be, with no extra fluff, resulting in fewer visitor drop-offs and, as a result, more conversions from visitors to customers.

Automation of business processes

A custom-made website can simplify your customer journey while also optimising many of your business functions. Simply capturing potential leads in a specific table in your website administration area and exporting them to an Excel file with a structure optimised for your sales team can greatly improve business efficiency and reduce the amount of time you spend organising your customer data. Integrating XML feeds into your website allows you to design the functionality your business requires, whether you want to connect your internal POS and stock-keeping software to your website for automatic updates or automatically add customers from your website to your CRM system.

Although we've hightlighted the disadvantages of website builders and open source CMS, they both have advantages. Website builders are the most cost-effective and simple solution for any business owner, with the primary cost being time spent on the site because you don't need a technical person to work on it. Open source CMS, on the other hand, provide far more flexibility and functionality than website builders, but they will necessitate technical assistance. Furthermore, CMS require constant updating, which means you'll have to keep the site up to date to keep it secure.

With these considerations in mind, it's worth noting that the initial cost of a custom-built website is typically higher than the other options available. However, having a website that is custom built for your business and customer needs can not only be more cost-effective than using open source software in the long run, but it can also help drive sales because customers will follow the path you have designed for them rather than one preprogrammed in existing software. From our five-step design process to our ability to create functionality that works for you and your customers, our Experts at Bridcodes Global is fully equipped to build you a custom website.

Why Bridcodes for your Custom Website Development?

Bridcodes provides a variety of web development services in Birmingham by combining the expertise of our programmers with the most effective Software Development Life Cycle (SDLC) models. Whether you need custom website development, progressive web app development, or custom web application development, our team can help.