One-stop Branding Solution for your Business
Try to associate your favourite brand with something. What comes first to your mind? A logo, icon? colours, or, maybe, an elegant font used? These are all branding elements. X'perience Branding is designed to provide you with the perfect foundation to meet your immediate design needs while providing you with the right tools and resources to support your brand as your business continues to grow.
Business & Brand
What drives success and differentiates a business is branding. A well-designed brand creates an experience, cultivates community, and amplifies customer demand.
What Branding means and it's key components
Branding is a collection of digital, printed, or physical resources used to create a uniform image of a brand. It consists of separate branded items united with the same style and ideas.
Branding paves the way for extensive marketing changes and provides a company with everything necessary for effective brand promotion. Yet remember that a branding package isn't always a rigid set of services you are forced to buy. First of all, it's about developing a comprehensive approach to your brand and using it throughout all your products and interactions with customers.
The Ultimate Branding X’perience
X'perience Branding is great for businesses that need to expand their branding beyond a logo and business cards or for businesses that need to reach a larger audience. With logo variations, brand book, digital assets, business cards, product packages and your choice of branding collaterals, you will receive all the branding assets your business needs to reach your target audience and create more brand awareness, online and offline. All that you need to stand out, under one roof.
What does X’perience Branding offer your business?
Logo and brand design are tightly intertwined since any logo is an inherent part of visual brand identity. Besides, complete branding almost always offers logo creation as one of its primary services.
Logo design is a perfect way to make your company noticeable among its competitors and lay the foundation for your future marketing success. Since its first days, a logo will build a strong association with your company and services. Hence, make sure to invest in its quality and design.
You'll have to design the most suitable option for your case. Regardless of whether you need a complete branding or a separate item, a logo is a must. Ideally, the logo design should be created first, regardless of how large or small a business is.
A colour palette has a significant influence on your brand image and perception.
Moreover, branding is necessary for any company interested in long-term development and high-quality marketing. Note that colour selection is a crucial visual branding step, so make sure to entrust it to branding experts.
Typography isn't the most popular branding element, and many companies choose to ignore it. In most cases, they believe that font selection is easy and doesn't require careful reasoning.
Only professionals know the power of typography and its impact on the overall perception of branding. Therefore, branding includes typography as its key element supplementing others.
A brand book is a comprehensive rulebook with all specifications related to your brand. In particular, it will include your mission, vision, core values, company voice, logo, typography, and principles. The brand book will come in handy to marketers, graphic designers, web developers, sales teams, and anyone who needs to present a unified vision of your brand to your target audience.
We know that websites aren't the first thing associated with business branding. However, it's great to have some branding elements on your website to promote your brand values online. Even the most popular offline leaders need to work on their online presence to expand their target audience and promote their products. Thus, a stylish, convenient, and informative website is something any business can live without.
Print collateral, also known as leave-behind marketing materials, They are used to market the products and services that a business offers. Meetings, Sales Events, Consultations, Exhibitions, and other business scenarios can all benefit from these marketing materials. Brochures, pamphlets, folders, flyers, notepads, calendars, business cards, booklets, product catalogues, are the essential print collaterals for any businesses.
Your marketing materials should not, of course, be restricted to traditional outbound commercials. You'll need some evidence to show that you can walk the talk. Digital collateral is a type of media that can help you get there, and it can come in many forms, including social media canvas, email templates, infographs, ebooks, testimonials, white papers, brand videos, explainer videos, and so on.
In some cases, branding heavily depends on a product package (Sounds pretty complicated, right?) Let's clarify what we mean here. Package design is the look of all products that end consumers see in a shop or an online store.
Packages have a strong influence on the decision-making process. Furthermore, people often buy something only because they like its look. Thus, if you are a company that produces any mass-market product, you'd better entrust your product package to professionals. This will be a wise investment in the development of your company and a great way to stand among your competitors.